Telecommunications

From Internet, telephone & cable services to voice & electronic mail, telecommunications services touch our lives every day. In this fast-growing, competitive, price-sensitive industry, firms such as Verizon must continually evaluate and improve the performance of their programs and services to stay ahead of the competition. S+ and Miner provide the predictive modeling capabilities required to understand customer preferences, predict system performance & report on network operations.

Key Applications:

• Business Performance Reporting
  
• Reduce Customer Churn
  
• Fraud Detection
  
• Data Quality Management
  
• Marketing Campaign Analysis
  
• Customer Behavior Modeling
  

"With Insightful's visualization capabilities, the company [AT&T] has reduced the time required to assess system issues from a day to 30 minutes. Now engineers spend less time trying to uncover what the service issue may be and can spend more time addressing quality of service issues"

Doug Baranek
Engineer
AT&T